CA Technologies Marketing Operations Analyst in Massachusetts, United States
Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.
This position is responsible for providing marketing operations support for several of the following categories: data import into marketing automation system, marketing systems and processes, marketing efficiency and effectiveness improvements, and competitive benchmarking of marketing best practices for implementation and overall project management. This position will allow to work across multiple areas of marketing department and gain experience with programs such as Marketo, Salesforce and JIRA.
Experience in Marketo or a related software is a must.
Lead list imports from Demand Generation campaigns, Tradeshows etc.
Determine levels of marketing efficiency, effectiveness and make recommendations for improvement
Knowledge of data analysis
Provide support for marketing systems, including, but not limited to, strategy, planning, demand generation, digital asset management systems, marketing campaign management, marketing program repository.
Provide support for marketing metrics reporting
Streamline and improve marketing processes and reporting in the field.
Ability to recognize conflict and support conflict resolution through collaboration and consensus.
Facilitation skills to interaction between individual team members and teams.
Able to facilitate different approaches to typical Agile work (story sizing approaches, different Retrospective techniques, etc.).
Maintain a healthy interaction between individual team members and teams.
Demonstrated Agile behaviors, embracing Agile Principles in relentless improvement and a sense of urgency.
Ability to make decisions independently such as:
Reprioritize and manage workload.
Work with team members to enhance Agile practices.
Bachelor's degree or global equivalent in Marketing, Finance or a business related discipline.
2 or more years of related professional marketing experience, preferably with a software company
A year of Marketo or another MAP experience a plus
Certified Scrum Master (CSM) certification
Skills & Competencies:
At least one year of experience in Marketo or related Marketing Automation tool
Able to work on a small, cohesive team and to complete projects independently
Great attention to detail, focus, and a keen observer a must
Strong communication skills, both written and verbal
Ability to listen, solve problems, maintain flexibility and meet deadlines
Strong analytical and project management skills.
Understanding of demand generation, digital marketing and enterprise sales methodology is preferred
Exceptional project management and organizational skills, including developing and delivering on projects.
Demonstrated ability to build strong relationships with employees
Proficiency in Excel, PowerPoint
- More About Working at CA:*
CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.
Learn more about CA Technologies and this opportunity now at http://ca.com/careers
We and all of our subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
/ Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly./
/ If you require an accommodation with the online application process, please contact Talent Acquisition at 1-800-454-3788./