Principal, Demand Generation Campaigns

Job Req ID: 31104

Posting Date: 7 May 2024

Function: Brand and Marketing

Unit: Consumer

Location:

One Braham (4140), London, United Kingdom

Salary: Competitive with great benefits

Location: London

3 days in the office, 2 wherever

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn.

We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in?

Why this job matters

We have recently launched New EE, and as part of that we want to be the most personal brand in the UK. Our brand and communications play a crucial part in this transformation, and with the volume of Demand Generation campaigns we have in market at any one time, it’s a key interaction point with consumers.

You will be responsible for developing a long-term strategic plan for our Demand Generation comms which supports the objectives of the business, and the New EE brand. It’s an exciting and pivotal time at EE, which brings a myriad of partnerships, activations, and new news which you’ll lead in communicating to the UK via conversion led communications.

You will work with multiple teams and stakeholders across the business to ensure we are driving objectives for the core categories, and you will be the lead interface between the commercial and propositions teams, and the marcomms team. You will be accountable for the performance and optimisations of all campaigns, and reporting back to the business. Developing customer led communications and optimising the efficiency and delivery of all conversion led comms to customers, including dynamic adaptations and also insight testing to ensure optimum takeout.

Working with our top agencies, you will keep us at the forefront of category-leading creative, including evolving our advances into automation and AI.

This role leads a team of 11 campaign managers, which includes a planning manager and effectiveness manager, and covers all channels including BTL.

This role will also look at how we convert and transition our comms from BT and Plusnet to our new EE strategy.

What you’ll be doing

• Develop and execute demand generation strategies aligned with business objectives and targets.

• Lead the planning, execution, and optimization of Demand Generation campaigns across all channels

• Manage critical relationships with cross-functional stakeholders to align briefs and core campaign positioning and approach.

• Effectively manage a multi-million pound budget to maximise efficiencies and achieve performance goals.

• Utilize data-driven insights to optimize campaign performance, including lead generation, conversion rates, and customer lifetime value.

• Oversee the development of compelling content and creative assets that engage and educate prospects and drive them into our channels.

• Stay abreast of industry trends, competitive landscape, and best practices in demand generation to drive continuous improvement and innovation.

• Lead, mentor, and develop a high-performing demand generation team, fostering a culture of collaboration, creativity, and accountability.

• Track and report on key performance metrics, providing regular updates to senior leadership on the effectiveness of demand generation initiatives.

• Leading the relationship with external agencies and partners.

The skills and experience you will have under your belt

• Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.

• Proven track record of developing and executing successful demand generation strategies that drive both commercial and brand metrics.

• Significant experience in delivering large-scale ATL advertising campaigns.

• Deep understanding of performance marketing channels

• Creative thinker with a passion for innovation and staying ahead of industry trends.

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

• Results-oriented mindset with a focus on delivering measurable business impact.

• Customer insight driven - taking products, offers, and messaging and turning them into customer focused campaigns.

• Highly professional, able to cut through complexity and operate in a fast paced, matrixed business environment.

• Bias towards bold and confident thinking, challenging the status quo where appropriate

• Able to deal with ambiguity, identify resources to implement and determine pragmatic solutions

• Proven leadership skills, with the ability to lead and motivate a team to deliver brilliantly.

• Relationship focused with an ability to influence and negotiate at all levels

• Experienced leader – in particular within an environment where influencing, leading through ambiguity and complexity, inspiring creative minds, and justifying spend decisions is essential.

• Experience in managing multi-million pound budgets.

• Experience of managing a large team.

• Experience of delivering against regional strategies.

What's in it for you? What are the benefits?

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.

• Competitive salary

• 25 days annual leave (plus bank holidays)

• Private healthcare for you and your family

• £5500 car or cash allowance

• 15% on target performance bonus

• Life Assurance

• Pension scheme if you pay in 5% BT will pay in an additional 10%

• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.

• 50% off EE mobile pay monthly or SIM only plans

• Exclusive colleague discounts on our latest and greatest BT broadband packages

• BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids

• 50% discount for friends and family on EE SIM only plans

• World class training and development opportunities

• Volunteering days so you can give back to your local community

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

Our leadership standards

Looking in:

Leading inclusively and Safely

I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes

I take the right decisions that benefit the broader organisation.

Looking out:

Delivering for the customer

I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy

I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:

Growth mindset

I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future

I build diverse future-ready teams where all individuals can be at their best.

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.